Real Circularity

Our Circularity Vision

Our goal is to advance this vision by actively advocating for policies and actions that move us toward a circular economy—one in which materials are not just used and thrown away, but are reused and recycled endlessly.

Reaching Real Circularity

"At Ball, we strive to create the perfect circle for our packaging products so that the materials can be used over and over. We are striving toward our 2030 commitments."

Align the industry to achieve a 90% global recycling rate for aluminum beverage cans, bottles and cups (2030).
Work together with our supply chain partners to achieve an 85% average recycled content in the aluminum used to produce beverage cans, bottles and cups in the regions where we operate (2030).
Launch second generation of ReAl® aerosol container technology with 75% recycled content (2030).

Daniel W. Fisher

Chairman & CEO

Westminster, Colorado, U.S.A.

The impact of the packaging pollution crisis is growing every day. At Ball, we are committed to doing what we can to move toward a truly circular economy where materials can be – and actually are – used again and again.

Our environment and the future of our planet depend on it.

Facts About Recycling

Aluminum cans are the world's most recycled beverage packaging.

Aluminum cans, bottles and cups are easily recyclable regardless of size, color or format with no material degradation.

Aluminum maintains a high value once relcycled. Recycling aluminum has the potential to save billions of dollars' worth of materials currently lost to landfills.

Recycling aluminum reduces greenhouse gas emissions by replacing virgin materials.

Policy Matters: In certain geographies, programs like Deposit Return Systems and Extended Producer Responsibility boost recycling rates and quality.

Real Circularity

50 States of Recycling

In collaboration with Eunomia Research & Consulting, Ball Corporation released an inaugural edition of our second 50 States of Recycling Report in 2023 which provides a first-of-its-kind state-by-state comparable assessment of common packaging materials used. Found within are the rankings of state’s recycling rates by material type and an analysis of the economic, social, and environmental impacts of recycling rates. The report is used to inform policy, design programs, and assess infrastructure needs as well as modeling the potential impact of recycling policies and optimal recycling rates.

Explore the 50 States of Recycling

Why ASI Matters

Ball is the first aluminum can maker with both ASI certifications. Find out how sourcing find out how sourcing ASI certified aluminum helps make society more sustainable and strengthen brands that are part of this process.

Explore More Why ASI Matters

Increasing the use of recycled content in our products represents our biggest decarbonization lever. Manufacturing with recycled aluminum is 20 times less energy intensive, which means the carbon intensity of aluminum packaging falls precipitously as the percentage of recycled content used increases.

Reuse, Refill, Recycle & Repeat

As part of our commitment to supporting our customers, we are taking steps to reduce waste, keeping our products and the aluminum we use in circulation.

Our goal is to advance this vision by actively advocating for policies and actions that move us toward a circular economy—one in which materials are not just used and thrown away, but are reused and recycled endlessly. We contribute to a circular economy through our production of aluminum packaging products that are durable, lightweight and recyclable. Together with our value chain partners, we invest in research and development to enable high recycled content in our product portfolio and to provide new refillable and reusable packaging solutions.

Because aluminum packaging recycles and retains material value, raising closed-loop (or can-to-can) recycling rates increases the recycled material that is kept in the closed-loop model. As stated in our Climate Transition Plan, we expect that half of our planned reduction in absolute greenhouse gas emissions will come from improving the use of recycled content across our entire product portfolio.

We are highly engaged in research, action and advocacy to improve collection and recycling of our products, as well as the use of recycled materials. Circularity is an integral part of our business and it enables us to deliver value for our shareholders while directly addressing our customers’ ambitious circularity and climate goals — and it’s all done in collaboration with partners throughout our value chain.