Why ASI Matters

Sustainability & Responsibility are our brand

Ball is the first aluminum can maker with both ASI certifications. Browse and find out how sourcing ASI certified aluminum helps make society more sustainable and strengthen brands that are part of this process.

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Why ASI?

Consumers

59% of the consumers experience difficulties in knowing which products have the most sustainable packaging¹.

ASI

ASI is the only responsible and sustainable sourcing initiative that ensures the entire aluminum chain meets the highest environmental and social standards
Consumer

For 43% of consumers, environmentally responsible packaging would encourage them to choose a product over others in the same category.

ASI

The ASI logo is a direct, simple and visual way to communicate to consumers the sustainability of your product packaging.
Consumer

63% of consumers believe that care in all the links of the production chain is essential for companies to be considered ethical.

ASI

ASI is a certification that involves the entire aluminum chain, starting with its extraction.
Investors

Investors and markets increasingly value companies with good ESG practices (acronym for environment, social responsibility and governance).

ASI

Having products with ASI certification lets the market and investors know your company's commitment to the values of governance, environment and social responsibility.

Aluminum can supply chain

Explore the efforts we take to ensure our sustainable aluminum can manufacturing process.

4. Remelting & Rolling

Aluminum scrap, including beverage cans, is remelted at 700° Celsius and is combined with primary aluminum and cast into ingots, hot and cold rolled into thin sheet and coiled.
5. Ball Operations

Cans are punched into various shapes and sizes. Our printing technologies capture consumer attention with specialty inks, textured overvarnishes, customizable tab types, scannable codes & colored ends…
6. Filling

Cans, aerosol bottles and other aluminum containers are then filled and sealed by our customers
7. Products Use

Used cans, aerosol bottles and other aluminum containers are collected for recycling, then easily separated and sorted at recycling facilities
8. Collection

Used cans, aerosol bottles and other aluminum containers are collected for recycling, then easily separated and sorted at recycling facilities
9. Remelting

Used beverage cans are remelted and taken back to semi-fabrication to continue the cycle over and over
1. Bauxite Mining

The raw material for aluminum, bauxite, is mined
2. Alumina Refining

Bauxite is processed into alumina powder
3. Aluminum Smelting

In an electrolytic reduction, alumina becomes pure aluminum and can be formed into blocks of metal known as ingots