Ball and LOA Launch First Beer Cans with ASI Seal in Chile

Ball Corporation and LOA Brewery have just achieved an unprecedented milestone in Chile: the launch of the first beer cans in the country to receive the Aluminum Stewardship Initiative (ASI) certification. The ASI seal, present on the new cans produced by Ball for Otra Ronda Amber Ale and Minga Loca West Coast IPA beers, guarantees that the aluminum used meets the highest environmental and social standards, reinforcing the commitment to sustainability throughout the value chain.

This achievement reaffirms Ball's role as a strategic partner for its customers seeking more sustainable solutions for their packaging, promoting a circular economy and environmental responsibility in the beverage sector.
 

Why ASI?

ASI is a multi-stakeholder certification that looks at sustainable performance throughout the value chain; from mining and manufacture, through to recycling. It provides assurance for responsbile production, sourcing and stewardship of aluminum. As consumers demand greater sustainability across packaged goods, ASI aims to make responsible sourcing and sustainability performance a mainstream, viable issue.

Additionally, ASI:

• Enables the aluminum industry and users of aluminum to demonstrate responsibility and provide independent and credible assurance of performance
• Reinforces and promotes consumer and stakeholder confidence in aluminum products
• Reduces reputational risks concerning aluminum
• Addresses the expressed needs by downstream users and consumers for responsible sourcing of aluminum.

As such, Ball takes this responsibility seriously and is the first can manufacturer to achieve ASI certification for all its plants globally, across beverage and aerosol, as part of our product strategy to deliver the most sustainable solutions for our customers.

Ball continues to find solutions for its customers to advance a world free from waste and this accomplishment is another towards a future where every can makes a difference.